Skip to main content

Brand Identity:The Power of "YOU"

What's common between Coca Cola, Nike, McKinsey, Narendra Modi, Angela Merkel and YOU?

For argument sake lets not differentiate companies & individuals. Because, it's all about how powerful a Brand is irrespective of Brand being a product, company or person.


Many people think that personal branding is just for celebrities & corporates yet each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them.

People want to do business with other people, not with companies. Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates.

Personal branding is becoming increasingly important because modern audiences tend to trust people more than corporations. Audiences are used to seeing advertising everywhere, and tend to believe corporations and organizations take actions and speak with only sales in mind. Personal branding allows you to establish a reputation and an identity while still maintaining a personal level of trust and interaction, usually through social media.

Not to forget how technologically rich we are. Right from Shopping till Interviews, a Brand plays a vital role. Social media tools have leveled the playing ground and have enabled us to reach incredible heights, at the cost of our time.

In this post, we would like to highlight vital pointers on Online Branding wwhich will throttle the "YOU" Brand.

 Personal branding, is the process of managing and optimizing the way that you are presented to others.
  
Competition in the corporate inc / industry is fierce, so how do you differentiate yourself from the pack? Whether you're a job seeker or just looking to grow professionally, creating an impressive and meaningful brand is the best place to start.

Popular posts from this blog

#NoTalentCrunch - It's a fact

Every research, every recruiter, every employer stand ground on one fact - There is intense talent shortage and we are unable to hire on time My question - Seriously?? Are you so lost that you somehow manage to drift away from reality? Have you lost your touch with the Market? Have you been blinded by the fact that everyone around you is saying that, so even i'm supposed to? Whatever maybe your reason to outline that there is intense shortage of talents, here is the bummer - There are huge talents pools out there waiting for you to tap. Just because your strategies & plans failed doesn't mean it's not there. Either change your approach or be struck with your illusion of Talent Crunch. There are a few Smart Firms who exactly do what others don't. These firms employ the Best Brains. Few such firms have never complained, cribbed nor whined about any kind of shortages.They have always got their fill rates on time, everytime. It is ridiculous for employers to ...

Leader? Who's that...

I'm sure you would have read a zillion blog posts on how to become a successful leader. Many of you would agree with me that these so called 'How To's' bore us to death with each of the authors listing out qualitites according to their wish & will. While a few of these may work for some but not everyobe. A simple google search for 'Leadership Qualitites' pops out 5,56,00,000 results. Add to that a thousand other books which claims to be true stories of leaders around the world writtent by self proclaimed best Selling Authors (sometimes i wonder who isn't one) With all the hype around the web & corporate inc about what makes a true leader, i have collated a few vital pointers that hold's good for just about everyone who wishes to be an effective leader. This bring us to the question Are leaders born or made? As cliche as it may sound leaders are sure made. If you are aware abot the Ice berg model, then you bet i'm right. The ...

A Recruiter Just Viewed Your LinkedIn Profile. Did You Notice?

Offlate, recruiters have gone full throttle using LinkedIn to find top talents. Reliance on job boards have hit an all time low (or will be very soon). LinkedIn happens to be one such platform which is solely dedicated to Professional Networking. The LinkedIn profile killers seem rather mundane, but have a calculated effect on how you are perceived by not just employers, but potential business connectors or partners. It's an art to use LinkedIn effectively. Many talents think just by creating a profile they would be attracting recruiters. It's sad to know it doesn't work that way. It takes a hell lot of patience, time and perseverance to craft a powerful profile on linkedin. We have put together a few vital pointers which will help you take a step closer to your dream job No information. I see a lot of profiles that don’t have any information – no photo, no information underneath each employer, no groups, no education, etc. When you simply slap up a profile and then walk a...